Reddit Comment Strategies That Work on LinkedIn

You've mastered Reddit. Your comments consistently get upvoted, start great discussions, and establish you as knowledgeable in your niche. But on LinkedIn, your engagement is mediocre.

Or vice versa: You're crushing it on LinkedIn but Reddit feels like a different language entirely.

Here's what most people miss: The core principles of effective commenting are universal. Value-first approaches, authentic engagement, and thoughtful contribution work everywhere. What changes is execution—tone, length, and cultural norms.

Master cross-platform commenting, and you amplify reach without reinventing your strategy for each platform.

Why Reddit and LinkedIn Comment Strategies Overlap

At their core, both platforms reward the same behaviors.

Core principles that work universally:

• Value-first approach: Adding genuine insights beats promotional self-interest
• Authenticity over templates: Genuine responses outperform copy-paste
• Thoughtful beats quick: Quality comments get better responses than first-comment speed
• Community contribution: Both platforms reward helping others over self-promotion

Platform cultural differences (where they diverge):

• Tone: Reddit casual/sarcastic, LinkedIn professional/aspirational
• Self-promotion tolerance: Reddit very low, LinkedIn moderate
• Voting mechanics: Reddit upvote/downvote, LinkedIn only positive reactions
• Anonymity vs. professional identity: Reddit pseudonyms, LinkedIn real names

Understanding where principles overlap and where execution must adapt lets you succeed on both.

Reddit Commenting Principles That Dominate LinkedIn

Principle #1 - The "Add Value, Not Noise" Rule

Reddit: Meme responses and "This" get downvoted to oblivion. Substantive contributions get upvoted.

LinkedIn: "Great post!" gets ignored. Thoughtful commentary gets replies and profile visits.

Universal truth: Both platforms punish lazy engagement and reward substance.

Translation for LinkedIn: Replace Reddit's casual value-adds with professional equivalents. Same substance, different packaging.

Example comparison:

Reddit comment: "This is spot on. I've been working in SaaS sales for 7 years and the pattern you're describing matches exactly what I've seen at 3 different companies. The key difference between teams that hit quota and teams that don't: [specific insight]."

LinkedIn equivalent: "Your point about sales team performance resonates with my experience across three B2B SaaS companies. The pattern I've observed: Teams that consistently hit quota have [specific insight with data]. Have you seen similar patterns?"

Same core value (specific experience + insight), different tone.

Principle #2 - "Read the Thread First" Etiquette

Reddit: Duplicate comments get called out. Users appreciate when you reference what others already said.

LinkedIn: Showing you read other comments signals thoughtfulness.

Implementation: Before commenting, scroll through existing comments. If your point was made, upvote/like that comment and add a nuance rather than repeating.

Why this matters algorithmically: On both platforms, comment threads with back-and-forth generate more overall engagement.

Principle #3 - The Contrarian (But Respectful) Take

Reddit: Thoughtful disagreement often gets more upvotes than agreement.

LinkedIn: Professional pushback generates more discussion than echoing.

The formula: "Interesting perspective. In my experience, I've actually found [different result]. I think [reason for the difference]."

Example: Original post says "Cold email is dead." Your comment: "Interesting take. At our company, cold email still generates 40% of qualified pipeline. I think the difference is industry maturity - in established B2B markets, email still works when personalized properly. Are you seeing different results in emerging tech?"

This adds value through constructive disagreement.

Principle #4 - Story Over Selling

Reddit: Authentic stories about experiences beat promotional content every time.

LinkedIn: Personal experience builds credibility faster than credentials.

The soft mention technique: Share a story where your product/service is context, not the point.

Reddit example: "I work at a company that builds [product category]. When we launched, we assumed [assumption]. Customers taught us [actual truth]. Complete pivot led to [result]."

LinkedIn equivalent: Same story, same structure. Both audiences appreciate authentic learning narratives.

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Key Differences to Adapt For

Tone & Formality

Reddit: Casual, humor-forward, irreverent acceptable LinkedIn: Professional but human, occasional humor, aspirational tone

Finding platform-appropriate voice:

Reddit: "TBH this is the dumbest strategy I've seen in a while. Here's why it backfires..." LinkedIn: "I respectfully disagree with this approach. In my testing, this strategy often backfires because..."

Same opinion, radically different packaging.

Adapting the same comment across platforms:

Core message: "Remote work productivity depends on async communication"

Reddit version: "100% this. My company went remote in 2020 and productivity tanked until we ditched Slack for async tools. Turns out constant notifications != productivity."

LinkedIn version: "Your point about async communication is crucial. When we transitioned to remote work, productivity initially dropped 30%. The turnaround came from shifting from synchronous chat to async project management. Have you seen similar patterns?"

Length Expectations

Reddit: Varies by subreddit. Some value brevity, others reward detailed responses. LinkedIn: 3-5 sentences is the sweet spot for comments. Longer works if providing substantial value.

When to go long on each:

Reddit: Technical explanations, detailed stories, comprehensive answers to complex questions LinkedIn: Sharing frameworks, case studies, or responding to specific questions

Comment length comparison:

Short (both platforms): "This. Exactly this." Medium (LinkedIn optimal): 3-5 sentences with specific insight Long (Reddit acceptable): 200+ word detailed explanation

Self-Promotion Tolerance

Reddit: Very low. Transparent disclosure required. Community-first always.

LinkedIn: Higher tolerance, but subtlety still wins.

Appropriate self-reference:

Reddit: "Disclosure: I work at [Company] that does [thing]. That said, here's my unbiased take based on working with 100+ clients..."

LinkedIn: "In my work helping B2B companies with [problem], I've seen [pattern]. The approach that consistently works is [solution]."

LinkedIn allows softer product mentions. Reddit demands transparency.

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The Unified Cross-Platform Commenting Workflow

Step 1: Content Discovery Across Platforms

Finding relevant discussions:

Reddit: Subreddit subscriptions, keyword searches, trending topics LinkedIn: Hashtag follows, connection activity, saved searches

Time allocation: If building presence on both, split 60/40 (LinkedIn 60% for professional networking).

Topic tracking: Use same topics across platforms. Your expertise transfers.

Step 2: The "One Idea, Two Formats" Approach

Core insight stays same, packaging changes:

Insight: "B2B buyers ignore generic outreach"

Reddit comment: "Can confirm. I get 50+ cold emails daily. 99% deleted without reading because they're clearly templates. The 1% that reference something specific from my profile? Those get responses."

LinkedIn comment: "Your point about personalization resonates. Our data shows generic outreach has 0.3% response rates while personalized approaches hit 8-12%. The difference: referencing specific company challenges rather than industry generalities."

Same insight (personalization matters), different evidence and tone.

Step 3: Multi-Platform Efficiency Tools

Using LiGo for unified workflows:

The LiGo Chrome Extension works across LinkedIn, X, Reddit, and Meta. Generate platform-appropriate comments with one tool.

How it handles platform differences:

• Analyzes which platform you're on
• Adjusts tone and length accordingly
• Preserves your core message across adaptations
• Free tool that saves 60-70% of commenting time

Workflow example:

1. See relevant post on LinkedIn
2. Generate comment with LiGo
3. Encounter similar topic on Reddit
4. Generate Reddit-appropriate version
5. Both comments maintain your voice, adapted for platform

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Platform-Specific Winning Tactics

Reddit-specific that don't translate:

• Karma farming (no LinkedIn equivalent)
• Pun threads (unprofessional on LinkedIn)
• "Edit: Thanks for the gold" (no LinkedIn parallel)

LinkedIn-specific that don't work on Reddit:

• Inspirational quotes (get mocked on Reddit)
• Humble brags (downvoted instantly)
• Corporate speak (Reddit allergic to jargon)

Universal tactics working everywhere:

• Ask better questions (drives discussion)
• Provide unexpected value (stands out)
• Be consistently helpful (builds reputation)
• Build pattern recognition (familiarity matters)

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Becoming a Multi-Platform Engagement Pro

Start with one platform, expand strategically: Master LinkedIn commenting first (professional ROI). Add Reddit when comfortable.

Compound benefits: Insights from Reddit discussions inform LinkedIn content. LinkedIn credibility transfers to Reddit expertise.

Tool stack recommendation: LiGo free extension handles all four platforms (LinkedIn, X, Reddit, Meta) efficiently.

Try LiGo Multi-Platform Commenting

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Related Resources

• How to Write LinkedIn Comments That Actually Get Replies (2025 Formula)
• Best LinkedIn Chrome Extensions for Engagement in 2025
• 5 Ways to Automate LinkedIn Without Losing Authenticity
• AI LinkedIn Writing: How to Keep Your Authentic Voice (Complete Guide)
• 15 LinkedIn Engagement Hacks That Actually Work in 2025